Discover the Power of Visual Branding
Your brand communicates who you are and what you offer while helping your target audience to recognize your brand identity anywhere. Every brand has a story behind it. Writing your brand’s story is one step but visualizing it is another. It’s important to position your brand at the top and differentiate it from competitors in this era. So, how can one achieve this?
Now, this is simple: make visual branding part of your brand strategy. Our professional visual identity services can strengthen your brand identity and grow your business. First, you need to understand what brand identity is, its visual elements, how it works, and why it’s important for your business. Read on to learn!
Difference Between a Brand, Visual Brand Identity & Brand Strategy
Your brand is the user’s perception of your business; it represents the entire personality and appearance of your business.
Visual identity is the way your brand story is conveyed visually. It is created as a result of a branding strategy.
Branding strategy includes all the actions taken by the business to create the desired identity. Every graphic element of your branding materials should support one cohesive visual strategy.
Once you understand the difference between these brand elements, you’ll be able to build a powerful brand with strategic visual alignment.
What are the Elements of Your Brand in Visual Identity?
A strategic logo design and graphic elements represent your whole visual identity. The main elements are:
Logo
Logo is a visual element that makes users identify your brand at the first shot.
For example, whenever we come across the Adidas logo, we know it’s one of the largest sportswear manufacturers worldwide. This company doesn’t need any added messages because we can position the company when seen.
Typography
Typography is the style of the typing characters that reflects your organization’s values.
If we look at the Coca-Cola logo, their name is in loopy letters, not straight ones. Makes you think of something fun and yummy to drink, just like the soda itself! This kind of typography choice isn’t random – it’s meant to reflect the brand’s personality.
Color Manual
You may likely have noticed the meaning of brand colors, depending on what concepts they are trying to set up in your mind. The colors a brand picks can also tell a story.
A color manual is a guidebook for a brand’s colors. It tells you which colors to use for logos, websites, and more. This keeps the brand consistent, like how McDonald’s always uses red and yellow for their brand recognition.
Image Styling
Companies carry out a common display of patterns in all images while developing visuals.
This branding strategy includes concepts such as lighting, focus, or filters on images that make the brand instantly recognizable.
Illustrations
Some businesses make illustrations as part of their visual content. This makes their brand clear and memorable, so strong that you might even recognize them without seeing the logo itself.
Duolingo is a popular language-learning app. Their illustrations feature a friendly green owl mascot named Duo. This reflects Duolingo’s overall brand message of making learning enjoyable and accessible.
Graphic Elements
Graphic elements of the visual identity are decorations that show your brand’s style in real life, like posters, signs, and even furniture in a store.
They all match your brand colors and fonts to make a big impression. This way, people recognize your brand even without seeing the logo itself.
Why is Visual Branding So Important for Your Business?
Once the visual elements of your brand strategy have been finalized, now we will discuss the benefits of this strategy to the “positioning” of your new business.
Qualified lead generation
A successful visual branding strategy tells your brand story and people understand exactly what your business is about. This will help you attract your target audience saving your money as well as time.
Effortless Sales
If you introduce a product that everyone already knows and loves, you can focus on why they need it. This can lead to faster and smoother sales conversions.
Strong Value to Justify Fair Prices
When we get a product or service with high brand value and trust, the high price feels right. We don’t question it because we are getting a value equal to its price.
Creates Loyal Communities
A unique visual identity can turn customers into its representatives. They’ll trust your brand, and recommend it to others.
Differentiation from competition
Companies that invest in the best visual branding strategies and hire professionals stand out from the crowded marketplace. Nowadays it’s important to position your company above the competition for obtaining positive returns.
Our Approach to Build Your Brand's Visual Identity: Best Visual Identity Services
Tech Craft Solution is a visual branding agency offering the top visual design services across the UK and the USA to help businesses create a strong visual identity.
Whether you’re a new business, an existing company that needs a makeover, or just building a new service, our branding experts are here to help you anytime.
You’ll be directly communicating and working with our creative team to establish your identity.
We’ll understand your brand guidelines and its core values including your brand story, what you want to convey, and who your ideal customer is.
We’ll design a custom logo and other visual elements that communicate in a clear, concise, and compelling manner perfectly representing your brand.
Ready to impress your customers? Let Tech Craft Solution design your brand’s perfect look! Visit our website to get started.
Wrapping Up: Strengthen Your Brand Visually
As discussed throughout the article, a strong visual branding strategy can significantly increase the chances of your business’s success. Visual branding is like your company’s outfit in the business world. A strong and up-to-date look helps you attract customers, stand out from the crowd, and build trust. Make sure to refresh your visual branding strategy from time to time. It shows that your company evolves as the market does following the current trends. So, don’t wait! Invest in great visual identity services to give your business a strong image and stand above your competitors.
Contact us today for a free consultation! We’ll create an outstanding visual brand identity that guarantees success.
Visual branding includes all the visual elements used to represent your business. From your logo, colors, font, and images_ everything on your branding design. These elements work together to create a consistent look that reflects your brand personality.
The cost of product packaging can vary greatly. But it’s an important investment as it introduces your product to customers. A good rule of thumb is to allocate around 10% to 20% of your retail price to packaging.
This includes defining your target audience, messaging, visual elements like logos and colors, and your unique market position and goals.
The five main elements of visual branding strategy for any business are:
Logo
Color palette
Typography
Imagery
Graphic elements
