Harnessing Google Ads for Business Growth
Google is one of the leading search engines, generating over 60% of all search queries in the U.S. There’s a massive traffic and marketing opportunity—and obviously, you can’t ignore it. Google ads help you reach your ideal customer through Google Maps, Google Search, Google Play, and YouTube (Google Shopping). They generate more traffic and help create a maximum marketing impact.
But remember- creating profitable and successful Google ad campaigns requires skills and experience. Moreover, you’re busy running your business and have other things to focus on.
Do you want to run Google ads campaigns without adding to your workload?
That’s where our Google ads marketing agency comes in. Our agency offers Google advertising services that can double your revenue. In this article, I’ll cover Google ads, their types, and advertising budgets. I’ll also guide you to where to get the best Google ads management services to help you achieve your business goals.
Google Ads Campaign performance-based
What are Google Ads?
Google Ads is a pay-per-click (PPC) online advertising platform where digital marketing experts display custom ads on Google search results. Google ads campaigns display text ads, image ads, or video ads to users when they search for relevant keywords related to a business’s products or services.
Types of Google Ads:
Search network campaigns:
These Google ads appear on Google’s search results when someone searches for keywords relevant to your ad. Generally, these Google ad campaigns are text-based.
Display network campaigns:
These online advertising ads appear on websites that are part of Google’s Display Network. Display Google ads can be either text, images, or video ads. These PPC campaigns are helpful for brand awareness.
Google shopping campaigns:
Usually, eCommerce businesses prefer Google Shopping PPC ads. Google shopping ads display products directly with an image, title, price, and store name. These interactive campaigns increase customer engagement and online sales.
Video Ad:
These YouTube ads are displayed before, during, or after videos on YouTube and other Google Display Network properties. A video ad can range from short bumper ads to longer promotional content.
App campaigns:
These Google ads boost mobile app installs from various places across Google, including Google Search, Google Play, YouTube, and the Google Display Network.
Local campaigns:
These Google ads help drive physical store visits and increase online visibility across Search, Display, Maps, and YouTube to bring quality leads.
Smart campaigns:
These advertising campaigns are designed for small businesses with limited time or expertise in the digital world. These PPC ads simplify ad creation, targeting, and campaign performance management.
How to Use Google Ads? Step-by-Step Process
Make a Google ads template with a proper advertising strategy to start your Google ads campaign. Here are a few steps to create a Google ads campaign:
Set up Google Ads Account:
Go to the Google ads homepage and click> Start Now. Then, sign in or set up a new Google ads account to start the process.
Choose Your Business Name and Website:
Here, you must provide your business name and website. When users click on Google ads, they are directed to that domain.
Select Your Advertising Goal:
Next, select your advertising goal from the options, e.g., to increase calls, website sales or sign-ups, visits, and views and engagement on YouTube.
Add Your Keywords:
Add relevant keywords to your brand. If you’re not familiar with keyword research, seek help from a Google ads agency.
Set up Your Ad Location & Budget:
Enter your budget and choose a location where you want to advertise your Google ads for the best results.
Create Ad Copy
Now, it’s time to create engaging ad copy for your Google ads campaign that will reach your target audience and drive sales.
Set Your Google Ad Alive:
Upon confirmation of billing details, save your campaign to make it live.
Link your Google Analytics account with Google ads. Track the performance of your Google ads through Google Analytics.
Tips for a Successful Google Ads Campaign Performance
Follow these tips to create a successful Google ads campaign:
- Make an advertising plan with the help of a Google ads agency or your partners
- Create relevant landing pages
- Use the right keywords (i.e., long tail keywords)
- Use negative keywords to prevent showing up in irrelevant searches
- Provide detailed reporting and actionable insights for attracting potential customers
How Does Google Ad Campaign Work?
You pay each time someone clicks on one of your Google search ads and visits your website. This digital marketing strategy earns more traffic to your websites than organic search results. As a Google Premier partner, our Google ads agency estimates your advertising budget or ad spend based on the keyword’s popularity and what other websites are willing to spend.
Cost of Google Ads Campaigns
In Google Ad campaigns, what you spend is entirely up to you. If you are tight on ad spend held to a strict marketing budget, don’t worry! We, as a Google ads management company, can work with you to decide which Google ad campaigns to choose so that we can increase your conversion rates.
Our dedicated digital marketing team offers the best Google lead services and will work with you to decide on the optimal Google ads budget based on your competitive landscape and goals. Moreover, you’ll always be aware of the ad spend and have complete control over the budget.
Save Your Money With an Effective Ads Campaign
Poorly managed Google Ad campaigns are common. Businesses spend more than necessary to achieve their business goals and marketing efforts.
Reasons Behind Unsuccessful Google Ads Campaigns
- No active campaign management
- Bidding on the wrong/irrelevant keywords
- Sending visitors to low-converting landing pages
- Displaying Ads at the wrong time of day
- Only using text Ads and not Google Shopping
- Poor ad copy
- Lacking negative keywords
- Inexperience digital marketing agency managing the campaign
Invest in Google Advertising Services that Drive Revenue
Are you looking for affordable Google ads campaign management services or a Google ads agency in London?
Our Google ads agency is the most suitable option for small and growing U.K. and US-based businesses looking for affordable Google ads management services. If you hire a Google ads management services company, you’ll need to hire internal marketing professionals for other services like SEO, social media advertising, etc.
Why do you need to get involved in this hustle when you can get all of Tech Craft Solution services?
We offer everything you need to maximize your marketing efforts. As a Google Premier Partner, our dedicated team is fluent in Google Ads and able to deliver a high return on your ad spend.
Best Google Ads Management Services
At Tech Craft Solution, we create and manage highly successful Google Ads / AdWords accounts to drive new leads and sales to your websites.
Our Google ads management services include:
- Search marketing services
- digital marketing services
- Keyword research and planning
- Competitor ads review
- Landing page creation and optimization
- Google Ad Spend Analysis
- Successful PPC campaigns
- Google ad copy creation & ad testing
- Conversion rate analysis
- Google Analytics review
- Detailed report in weekly meetings
- Social media marketing
Conclusion
Running successful Google Ads campaigns is not easy it requires sufficient experience and expertise in this niche. You can seek services from the best Google ads agencies or digital marketing experts for successful business campaigns. They’ll make it easier.
Our Google AdWords agency offers you more than just Google ads. We are a boutique digital marketing agency that offers keyword research, landing pages, campaign performance tracking, and ad management services.
FAQs ( Frequently Asked Questions )
Some of the most popular companies that use Google AdWords are Apple, Samsung, Walmart, Amazon, eBay, Addidas, and Reebok.
There are many reasons to hire a Google Ads marketing agency:
- Efficient account management
- Access to the relevant tools
- Expertise
- business focus
- Extensive experience
This cost typically ranges from $500 to $5,000 per month. The final cost depends on various factors, such as the advertising budget, the campaign goal, and other required services.
You’ll find Google ads agencies that offer Google ads management services and search marketing services. But you’ll find many Google ads agencies that could be the perfect fit for your needs. One of them is Tech Craft Solution. We understand your needs and offer what you exactly need.
